Vegfest Edmonton 2024

What started as a Capstone project at NAIT expanded after graduation into a freelance project where I further assisted VegFest with creating more promotional material for the social media, merchandise such as shirts and stickers, as well as the official map of the grounds to help attendees identify where everything is. It gave me the opportunity to work on marketing with a rigid brand identity. Their brand is very vibrant, fun and playful with aligned perfectly with my style.